Request a review
2009 saw the end of 10% of the UKs retail business according to a survey by The Local Data Company. A scary statistic which leaves many retailers wondering how many more will go in 2010. If only there was a way of ensuring you're not one of them?
“If Woolworths had listened to those who were trying to throw them an online lifeline a long time ago, they may not be paying £9.3 million in administration fees.”
It's simple. Those competitors who have prioritised their online offering, following in the smart footsteps of Marks and Spencer, John Lewis and DFS, are succeeding where others are failing. Woolies is dead. Long live Woolworths.co.uk. If Woolworths had listened to those who were trying to throw them an online lifeline a long time ago, they may not be paying £9.3 million in administration fees.
So do you have a plan of attack or are you going down without a fight?
What is included in the review
- Evaluation of what online marketing channels are delivering the best returns for you.
- Suggestions of how you can improve SEO rankings through better website content and structure and increased volume of inbound links
- Analysis of the information architecture of your website, to ensure that it is performing at its best
- Analysis of your PPC spend and how you can make it more effective by using better targeting
- Ideas on how to utilise social media, both for monitoring your brand in the space and amplifying noise about
- Summary of how you can increase return and brand awareness for your online display through better targeting and creative testing
- Suggestions of how improve your affiliate campaign by taking a detailed look at your network
- Review of your analytics package to see whether you are using the most appropriate tools for your situation
- Recommendations on how you can improve your site through ongoing testing and conversion optimization
