The time for ‘standing by and watching how this thing develops’ is definitely, definitively over. It’s now time to make something happen – or resign yourself to the ‘what the hell happened there’ gang. The pace of change is, if anything, accelerating and for some, maybe it could already be too late.
Happy Christmas From Coolpink
16th December 2009
We’ve been having some AR fun with our Xmas card this year. To view our Xmas message through the magic of augmented reality you need a webcam and a print out of our special Christmas AR Marker.
Times they AR a-changing
15th December 2009
If you haven’t already heard of Augmented Reality (or AR) then you soon will. This clever technology brings together the real world and virtual reality in real time and allows you to interact with 3D images through the web cam on your laptop or PC or through smart phones like the iPhone. So how can brand owners use AR in their marketing campaigns?