Has Snickers Gone Nuts?

31st January 2012

Twitter stunt illustrated how social can be exploited.
As news broke of Jordan being recruited to help promote Snickers on twitter, the Coolpink office was instantly a hive of discussion. We were not only split by the divide of who loves and hates the chocolate bar, but more so on the topic of whether consumers really...

Do retailers really need websites?

22nd November 2011

In recent months we’ve seen retailer Ocado offer passers by the chance to scan bar codes of their most popular products via a ‘virtual wall’; FMCG brand Absolut Vodka invite consumers to create unique art via an app and now bar chain Varsity ditch its website and divert marketing spend to facebook to engage with...

Like it? You’ll need to love it – Facebook gets tough on lazy brands…

26th October 2011

Facebook has become a staple part of marketers diets. Many brands thrive on the thrill of boosting their likes and, in theory, their popularity, with social media hungry consumers.

However, the recent platform changes have really mixed it up and brands are going to have to work much harder to be seen on individuals’ Facebook newsfeeds.
There...

Coolpink supports event opening doors for Yorkshires creative talent

24th October 2011

Steve Holmes, Head of Digital and Sally Aisbitt, Client Services Director will be representing Coolpink at the Inspire. Create event(part of Leeds Digital Festival) on Thursday 27th October with an hour long seminar that will ‘unwrap’ the world of digital. The event that will be held at the Faversham has been organised by Leeds Media...