Love it or hate it – you need to be on top of your game for Google to view your website as important and rank it higher than your competitors… hopefully in the number 1 spot!
In the short, no and no.
But I’m not here to talk to you about the ins and outs of Hummingbird, you can read about that here.
The purpose of this post is to ensure you are investing enough resource into an excellent blogger outreach campaign.
This is the single most effective way of aiding your SEO strategy.
If you are unsure as to why you should be devoting precious time to blogger outreach then look no further.
1. Building the Brand
If you are an up-and-coming brand or a small business, it can be very difficult to get people interested in your brand and talking about it.
By getting your brand featured on an influential blog that has readers in your target market, you are essentially getting hundreds of eyeballs on your brand – every day.
So the more people who see your brand, the more likely people will talk about it which will eventually lead to links and social shares, which we all know make up an vital element of successful SEO.
2. Gaining High Quality Links
This is the most obvious benefit of blogger outreach, but we can’t ignore it as it’s also the biggest benefit.
The more influential the blogs that feature your brand and link back to your site, the better.
Google loves high quality links (that are relevant).
3. Developing Stronger Connections with Influencers
We all know building relationships with influential people in the real world is important and building relationships with influential bloggers works the same way.
Once you have identified a list of influential bloggers, take time to nurture the relationship – re-tweet their tweets, comment on their Facebook posts etc.
Maintaining good relationships with bloggers will serve you well in the long-term and will be a resource you can tap into whenever necessary for your SEO campaign.
4. Additional Fresh Content
High quality content has become the backbone of good SEO. But producing good content is a hard task, especially as SEO requires volume and frequency.
So investing in a blogger outreach campaign is ideal. Let bloggers create some high quality content for you.
All you need to do is promote it on the relevant channels for SEO value.
Click here to see which social networks have dofollow links.
5. Influencer Advocacy
This one is a little spoken about benefit. But think about it – what happens when someone we trust and value introduces us to something? We become interested and investigate ourselves.
The more influential bloggers you can get to talk about your brand, the more people will visit your site. It’s a no brainer really!
So you can see why we put a lot of focus on blogger outreach for SEO campaigns.
If you agree or disagree, let us know why and we’ll get the debate started in the comments below!