After winning a Chip Shop Award last year for our M&S spoof advert, we decided to take another shot at it, and two of our submissions have been nominated in 2012.
The Chip Shop Awards is about fostering and recognising creativity with no boundaries and no rules. It’s an international creative awards, open to anyone with great ideas.
The skills of creative people are rare and therefore of high value. However, ongoing creativity needs to be worked at and nurtured. The Chip Shop Awards is about doing just that, on a worldwide stage.
The Chip Shop Awards aim to encourage creativity by adding more freedom to the creative process. This year’s nominations show the great work that can result when rules are broken, lines are crossed and risks are taken.
Yet again, this exercise was carried out by Coolpink as an experiment to see how well our employees (not just the design department) work together to produce ideas and creativity… it was a complete success! The added bonus is that we are once again Chip Shop Award Finalists!
Just think, if we can spend an hour at lunch brainstorming for the Chip Shop Awards, what we can produce for clients given a longer time. The ideas that came up in the meeting were not just from the creative team at the company but from everyone, from the MD to the support staff. It was a very eye opening activity that showcased the amazing talent that we have here at Coolpink.