It’s clear brands are revelling in the new technologies evolving at their fingertips and it’s great to see them really start to have fun with online engagement…but there’s a real danger here of ‘kid in a sweetshop’ syndrome.
Archive for the ‘Industry’ Category
Digitally Modified Staff… Find the Perfect Match
8th April 2011
The creative industry has been on a turbulent roller-coaster over the last couple of years riding the wave of budget cuts, but digital in particular is finally starting to have a place in Marketing Manager’s strategies and budgets. So, recruitment is back in the spotlight as one of the key focuses in business expansion for [...]
Future of Web Design and ‘The Bowler Hat Effect’
3rd June 2010
A couple of weeks ago Future of Web Design 2010 in London happened! One thing that had been on my ‘personal’ to do list for ages but I never got round to ticking it off. I finally got the chance to go and see what all the fuss was about.
Java – is it an island? Is it coffee? And is it the same thing as JavaScript?
13th May 2010
Last time out we discussed the common confusion between JavaScript and AJAX. You’d have thought getting mixed up with one technology would be enough for JavaScript, but it also suffers mistaken identity with something completely different: the Java programming language. Many a time have these ears winced when hearing that ‘the Java isn’t working’ or that ‘the Java functionality needs changing’ in reference to some dynamic functionality provided by a web page.