Archive for the ‘social media’ Category

Has Snickers Gone Nuts?

31st January 2012

Twitter stunt illustrated how social can be exploited.

Do retailers really need websites?

22nd November 2011

It’s clear brands are revelling in the new technologies evolving at their fingertips and it’s great to see them really start to have fun with online engagement…but there’s a real danger here of ‘kid in a sweetshop’ syndrome.

The Naked Face of Social Marketing

22nd February 2011

Social media opens up a world of opportunities for entrepreneurs – and it’s free! What’s more, when you strip it down to the bare essentials, you are fundamentally left with traditional marketing tactics. So why are some businesses still reluctant to jump aboard this moneymaker? Here are a few FAQ’s to help you see the [...]