With Christmas now a mere 12 weeks down the road, this could be the last chance for retailers to make adequate plans for everyone’s favourite annual shop-fest. We all know that Christmas trading performance can literally make or break the year’s results, or sometimes the entire businesses. Yet I believe that online opportunities are [...]
Archive for the ‘Strategy’ Category
PPC: Back to basics and beyond in 2010
24th March 2010
Pay Per Click, an ever changing and evolutionary marketing channel, now plays an important role in the brand marketing strategy and done right, it can generate significant return on investment but as we move further into 2010 it is time to STOP, LISTEN, STRATEGISE and TEST.