If you have not yet heard of graph search, then you’d better get your act together because it is one powerful tool for content marketing!
Graph search is essentially Facebook’s new search engine.
It allows you to search through friends’ posts, photos and likes; but it can do so much more than that if you are an online marketer.
The main issues for Facebook marketers
How do I get more engagement on my Facebook page?
What should I post on Facebook?
How can I create content that my fans care about on Facebook?
Due to low fan engagement on most Facebook pages, these are the common questions that that you need to know if you want your content marketing strategy to be a success.
This is where graph search comes in.
Graph search can help structure your content marketing strategy, so that you create content that interests your fans and content which resonates with them.
When you create this type of content, your fans will be drawn to liking, commenting and sharing your posts.
Which is what we all want, right?
Discover your fans’ interests on Facebook
You need to understand what makes your fans tick.
What makes them like that post and share it?
Using graph search, you can gain a much clearer understanding of the type of content your fans care about.
Type these search queries into Facebook’s graph search:
FAVORITE HOBBIES OF PEOPLE WHO LIKE [INSERT PAGE]
FAVORITE INTERESTS OF PEOPLE WHO LIKE [INSERT PAGE]
FAVORITE MOVIES LIKED BY FANS OF [INSERT PAGE]
FAVORITE RETAIL PLACES LIKED BY FANS OF [INSERT PAGE]
FAVORITE PLACES OF PEOPLE WHO LIKE [INSERT PAGE]
(You will note how we spelt ‘favourite’ the American way. Graph search was released in March this year but was only rolled out to US Facebook users. However, check out our post on how to instantly get graph search on your Facebook account now).
Using Facebook graph search, you can discover your fans’ favourite brands, hobbies, music, films, restaurants and more!
This will help refine your content marketing strategy by getting to the heart of what your fans care about.
You can also use graph search to see which competitor pages your fans like, as well as creating more complex searches to find information about a specific group of people.
For example, try these:
PAGES LIKED BY FANS OF [INSERT PAGE]
FAVORITE PAGES OF FANS OF [INSERT PAGE] and [INSERT PAGE]
FAVORITE MOVIES OF PEOPLE WHO LIKE [INSERT PAGE] AND ARE OVER [INSERT NUMBER] YEARS OLD
Have you used graph search yet? Have you found it helpful in creating more engaging content on Facebook?