Blogging is a form of art – it takes time to perfect.
Whether you’re a veteran in the blogosphere or just about to send your first post, there are certain guidelines you should follow if you want your blog to be a success.
Here is your guide to blog writing 101.
- Make sure the blog has clear structure i.e. always have an introduction and conclusion that ties the post together.
- Break up your post into small paragraphs – no more than 3 sentences max.
- Always use subtitles so readers can skip to the part of the blog they care about (the overload of information online means web visitors often skim-read content).
- When you make a point, use a personal example to back it up or use an anecdote.
- Use statistics whenever you can to back up your point.
- End the blog with a provoking question to encourage engagement.
- Try to always solve a problem.
- State the obvious when providing a blog which aims to educate its readers.
- Write long paragraphs.
- Over-use keywords in the body of text.
- Write very short blog posts i.e. 300 words (longer blog posts tend to rank higher in Google than shorter ones).
- Headlines are the most important part of a blog.
- Write the headline first before writing the blog to direct the purpose of the blog.
- Make sure it’s not boring.
- Make lists – the bigger, the better, i.e. ‘15 reasons to…’ , ‘25 amazing tips for…’.
- Use digits rather than words – ‘9 ways to…’ works better than ‘Nine ways to…’.
- Place the number at the beginning of the sentence.
- Piggy back off the popularity of brand names, i.e. use Twitter, Google, Facebook, Apple and Amazon in the title, for example ‘How to make your website as popular as Twitter’.
- The most viral posts have been shown to include the following in their titles: ‘smart’, ‘surprising’, ‘science’, ‘history’, ‘hacks’ (‘hacking’, ‘hackers’), ‘huge’/’big’ or ‘critical’.
Tone of Voice
- Keep it informal
- Write in a conversational tone, i.e write how you speak
- Outline how you want the blog to come across, i.e. fun, intelligent, care-free or practical
SEO Best Practices
- Use questions related to the keyword intent.
- Use keywords in the title – put the keywords first if possible.
- Use keywords in the introduction and conclusion.
- Link to relevant articles on influential sites.
- Link to other areas on the website or blog posts where relevant.
Content Idea Generation
- Use Google search for blog ideas – popular searches will pop up once you start typing.
- Type keywords into Google and look at the news, blogs and discussion sections.
- Search through Quora categories.
- Look at Google trends to write about hot, fresh topics.
We hope these guidelines help kick-start your new blog or aid your quest for becoming a better blogger!
Have we missed anything vital off this beginner’s guide?