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The beginner’s guide to creating the perfect blog post

Blogging is a form of art – it takes time to perfect.

Whether you’re a veteran in the blogosphere or just about to send your first post, there are certain guidelines you should follow if you want your blog to be a success.

blogging guidelines for beginners

Here is your guide to blog writing 101.

Take heed ;)


-       Make sure the blog has clear structure i.e. always have an introduction and conclusion that ties the post together.

-       Break up your post into small paragraphs – no more than 3 sentences max.

-       Always use subtitles so readers can skip to the part of the blog they care about (the overload of information online means web visitors often skim-read content).

-       When you make a point, use a personal example to back it up or use an anecdote.

-       Use statistics whenever you can to back up your point.

-       End the blog with a provoking question to encourage engagement.

-       Try to always solve a problem.


-       State the obvious when providing a blog which aims to educate its readers.

-       Write long paragraphs.

-       Over-use keywords in the body of text.

-       Write very short blog posts i.e. 300 words (longer blog posts tend to rank higher in Google than shorter ones).


-       Headlines are the most important part of a blog.

-       Write the headline first before writing the blog to direct the purpose of the blog.

-       Make sure it’s not boring.

-       Make lists – the bigger, the better, i.e. ‘15 reasons to…’ , ‘25 amazing tips for…’.

-       Use digits rather than words – ‘9 ways to…’ works better than ‘Nine ways to…’.

-       Place the number at the beginning of the sentence.

-       Piggy back off the popularity of brand names, i.e. use Twitter, Google, Facebook, Apple and Amazon in the title, for example ‘How to make your website as popular as Twitter’.

-       The most viral posts have been shown to include the following in their titles: ‘smart’, ‘surprising’, ‘science’, ‘history’, ‘hacks’ (‘hacking’, ‘hackers’), ‘huge’/’big’ or ‘critical’.

Tone of Voice

-       Keep it informal

-       Write in a conversational tone, i.e write how you speak

-       Outline how you want the blog to come across, i.e. fun, intelligent, care-free or practical 

SEO Best Practices

-       Use questions related to the keyword intent.

-       Use keywords in the title – put the keywords first if possible.

-       Use keywords in the introduction and conclusion.

-       Link to relevant articles on influential sites.

-       Link to other areas on the website or blog posts where relevant.

Content Idea Generation

-       Use Google search for blog ideas – popular searches will pop up once you start typing.

-       Type keywords into Google and look at the news, blogs and discussion sections.

-       Search through Quora categories.

-       Look at Google trends to write about hot, fresh topics.

We hope these guidelines help kick-start your new blog or aid your quest for becoming a better blogger!

Have we missed anything vital off this beginner’s guide?

Written by Aimee Joseph

One Response to “The beginner’s guide to creating the perfect blog post”

  1. I blog quite often and I genuinely thank you for your content. The article has truly peaked my interest. I’m going to book mark your blog and keep checking for new details about once per week. I opted in for your RSS feed too.

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