Campaign Creation / Facebook Application / Online advertising / Website Design
What we did
i-to-i are the world’s leading TEFL provider of online and short courses, having helped more than 121,000 people learn how to teach English as a foreign language, and enable them to travel and earn abroad.
Tasked with a lead generation campaign to launch at the key time of the year, we created a Facebook application; Life Swap, which best demonstrated the life changing impact a TEFL course can bring. The application created an imaginary timeline based on your choices of location to teach, hobbies etc, which brought to life the changes and opportunities teaching abroad gives. Naturally shareable this then spread the word and pushed the leads to its’ key audience. Supported with online advertising within Facebook, from the TEFL site and launched in January, the results are already looking strong for another great year for i-to-i!