Background & Brief
Screen Yorkshire is the regional screen agency - responsible for inspiring, promoting and supporting a successful and sustainable film, broadcast, games and interactive media industry in Yorkshire and Humber.
Coolpink was given the exciting opportunity to re-design and develop a new site to help position the organisation at the helm of the creative media sector in Yorkshire, with a particular focus on engaging and interacting with their varied target audiences.
Project Overview
- Website redesign and bespoke CMS
- Web development including podcasts and Video on Demand, video streaming from YouTube, interactive 360 degree tours, calendar and event showcasing
- Development of RSS feed, blogs and flexible newsletter tool
- 'My library' feature, allowing users to personalise their site and access store-retrievable information
- Online strategy and digital marketing including PPC (Pay-Per-Click) marketing, SEO (Search Engine Optimisation) and analytics
Results
- Positive public reaction to the functionality and look of the site
- An accessible, easy to use website, certified to AA accessibility directive
- A significant increase in visitors, sign-ups and membership
