Campaign creation / Desktop Widgets / Social Engagement
What we did
Warner Music Group is home to a collection of the best-known record labels in the music industry. Appointed to design and create a series of engaging widgets to promote and cross sell artists and movies, we developed desk-top widgets for Muse, Katherine Jenkins, Biffy Clyro and the promotion of the Twilight film. Adopting a template approach, this meant subsequent widgets could control and edit future content across campaigns with a strong ROI across budget.
The widgets allowed fans to buy tickets, pre-order downloads and merchandise and stream exclusive movie clips whilst staying up to date with twitter feeds within them all.