Brand Awareness Campaign / Website design & development across multiple sites / Email marketing strategy / SEO
What we did
Weber, the number one barbecue brand in the UK, wanted to substantially strengthen its online presence by educating and inspiring consumers to its top-of-the-range products.
Tasked with refreshing the main Weber website, and to create two very different sites to support the brands’ Grill Academy and Weber BBQ Roadshow, we approached it from a total engagement perspective. We showcase a range of development styles by creating an e-Commerce site for the Grill Academy, and a Blog-based website for the Weber Experience. The brands entire digital marketing strategy was developed and implemented by Coolpink.