Background & Brief
Yorkshire Forward is the regional development agency for the Yorkshire & Humber region.
Coolpink was appointed to design and develop a microsite and, new business critical, web-based 'events management system' for the RDA.
The key objective of the system was to allow the Yorkshire Forward events team to manage invitations, participation confirmation, ticket allocation and secure post event feedback; all of which had to integrate with their current offline systems.
- Flash microsite development and online creative
- In-line AJAX allowing on page content management
- Real time API integration with Yorkshire Forward's email distribution engine
- SMS event alert functionality
- Comprehensive administrator data audit reports
- Event list management system and bespoke graphic reporting tool
- Questionnaire creator tool
- Dynamic email generation tool
- Project delivered ahead of time
- Simplicity and functionality commended by client and partners
- The online new business village became the most visited on the site with 1900+ visitors PCM