Website design and build / Creative development / Research & usability testing / Analytics & reporting / Functionality Upgrades / Ongoing site & user
What we did
YorkTest are Europe's leading provider of food and drink allergy testing programmes, and have over 30 years of excellence in laboratory diagnostic testing. Aimed predominantly at the consumer, the challenge was to create and re-develop an ecommerce site that substantially increased conversion from research stage to shopping basket, and then return for increased purchases and greater engagement with the business. Through a mix of brand development, thorough research and on- going analysis, the YorkTest site since launch has achieved an massive uplift and shown strong results which continue to drive the brand forward.