After embarking on a journey of digital discovery with award winning digital agency Coolpink, Heathrow Express has increased natural search traffic by 15% in the last month, recording 15,000 more visitors to its website, as part of a refocusing of its SEO strategy.

 

With increased traffic from international web platforms, Heathrow Express, the fastest way from central London to Heathrow Airport, is dominating search engines both locally and worldwide. Sitting top in the natural search rankings for non Heathrow Express search terms such as 'Heathrow trains', 'Heathrow to Paddington' and 'Paddington trains' it is currently receiving most visitors from the UK, the USA and Germany.

 

Providing optimisation recommendations for the new Heathrow Express site, Coolpink is working to improve natural search traffic on a daily basis to continue driving high levels of international traffic to heathrowexpress.com, a new element to its sales strategy. Coolpink is driving new levels of growth by advising on the landing pages needed to optimise the site and performing in-depth keyword research to find the terms travellers frequently search for.

 

Using SEO as a powerful tool to give the brand a wider reach, Coolpink is building up an internal resource of link building sites to further support its other high calibre clients through good quality content based links.

 

Coolpink Managing Director, Mark Bower, said: “Search Engine Optimisation isn't a new tool but through new online content channels there are now more strategic ways to use it and its impact is becoming increasingly powerful. We are implementing this as part of a long-term strategy for Heathrow Express and it's fantastic to see such measurable results so early in the campaign.”

 

Paul Brindley, Commercial Director of Heathrow Express, said: “Coolpink has allowed us to further develop our online strategy, which is an integral part of our business. Heathrow Express’ online visibility is extremely important to our customers and it is a key element of our brand growth. This includes keeping customers informed on all aspects of their travel journey, ensuring that they can find us easily and allowing them to book online.”