"Coolpink launches hot, new website for Weber BBQ"
Coolpink is pleased to announce the launch of the highly anticipated website for the UK’s number one branded barbecue, Weber.
The new online experience celebrates and encourages more regular outdoor living in the UK, reinforcing Weber’s brand proposition “Barbecues for life”. The website encompasses a full re-design with the latest technology, flash development and engaging, online creative to create a professional, modern and informative website that promotes the Weber brand, products and lifestyle in an accessible, eye-catching and user-friendly way.
A carefully planned digital marketing strategy will reach Weber’s extensive community database and potential new customers via Pay Per Click, Search Engine Optimisation, Email Marketing and Social Networking plus an iPhone ‘recipe’ application to inspire users to do more with their BBQ’s.
Weber’s Marketing Manager, Laura Clamp said, “We are delighted with the work Coolpink is doing with the Weber brand online. This is a key part of our overall marketing strategy and we feel that we are now well equipped to maximise our brand exposure, reach our target audience and build our online community. We will be investing more in this area in the future and are thrilled to be continuing our partnership with Coolpink in the long term.”
Coolpink has been appointed to manage the Weber online experience as part of Weber’s ongoing marketing strategy and aims to launch a new community section later in the year which focuses on user generated content. This will be a “Members Only” section which will include events, competitions, readers’ recipes and ratings, videos, email and twitter feed, accompanied by seasonal digital marketing campaigns.
To take a look at the new website, visit www.weberbbq.co.uk.
