Coolpink is celebrating the success of its latest paid search and online media campaign for the UK’s largest bed specialist, Bensons for Beds. Recent figures show that Bensons’ online sales are up by 22 per cent on the previous year. This comes as a result of Bensons allocating more marketing budget to the web and commissioning Coolpink to develop their web strategy. 

“In the current retail trading climate, it is even more crucial to squeeze the most value from our marketing spend – and so far, digital has proved to be one of the most accountable and effective in delivering results,” says Simon Williams, Marketing Manager at Bensons. 

Coolpink has been working with Bensons for Beds since 2007, when they were hired to rebuild their website. The Bensons website is now its largest ‘store’ and the most profitable.  Coolpink is currently conducting some usability studies and expects the site to achieve an additional 20 per cent sales conversion when it launches in Q2.