Coolpink has joined forces with public sector organisation, City YMCA to redesign and develop a more user friendly, youthful website that will achieve the objectives set out in their new communication strategy. 

City YMCA is a credible, dedicated and successful charity that specifically works with young people aged between 16 and 29. Through a number of on-going projects, campaigns, initiatives and continued efforts specifically within the east of London, City YMCA strive to 'enable young people to dream' and build an independent future.  Coolpink have been tasked to ensure that the new website reflects this proposition. 

The project includes a full site re-design with youthful, vibrant online creative for a well positioned brand identity and a bespoke content management system which is simple and intuitive to use. The website will be built to ensure that it reaches the target audience, encourages interest and enquiry and assists funding generation. 

“We are very pleased to be working with Coolpink to develop our online strategy. This initiative is extremely important so we wanted to appoint an agency who had a deep understanding of what we do and the skill to be able to deliver a website that meets the needs of the YMCA and our community of young people.“ said  John Faulkner, City YMCA’s Acting Director of Operations. 

City YMCA’s new website is due to launch in Q2 this year.