Coolpink has once again managed to deliver a top performing website for its long term client, DFS, according to Sitemorse’ latest report.  

Sitemorse provides a website compliance testing and benchmarking service allowing companies to check how their website is performing and compare it with other sites within their sector. Lawrence Shaw, CEO of Sitemorse, says: “Retailers’ sites are definitely getting better as they become more reliant on their websites for generating sales. Certainly DFS must be putting more emphasis on its website because it is well ahead of even the second-placed company.”

The DFS website has continuously ranked No. 1 for 10 out of the last 12 months above major retail sites such as Matalan, Dixons, Currys, Staples, Laura Ashley and PC World. “DFS has been a client for 8 years and they have seen great success and growth over the course of our partnership” says Managing Director, Mark Bower. “The success of the DFS site is attributed to Coolpink’s ongoing process of analysis, concentrating on accessibility and usability to constantly optimise the website.”