rich media & banners

Rich media and banners provide an excellent selling platform with proven increases to click through rates and conversion rates. But how do they work and where do Coolpink come in?

If you're unsure of which types of rich media will best suit your business, don't worry - we'll talk you through everything and work together to decide the best route for you to take. Coolpink has an array of case studies demonstrating how rich media and banners can increase business sales, so take comfort in our experience and expertise.

Rich Media

As the web is constantly developing and advancing, Coolpink aim to help you stay ahead of the game with the latest in technology and design - rich media.

But what is Rich Media I hear you ask? Is it in-page and pre-roll video, Podcast advertising, Banners, Mobile video advertising? Well, yes; it's all these things. Any opportunity to get your customers to interact with your site through applications is considered rich media.

As you will no doubt be conscious of positive brand awareness and exposure, you will want to position yourself above the competition. Rich media can be used to help create the "personal" touch with your customers by allowing them to interact with your brand and place themselves as the information finders rather than information absorbers. Plus, using rich media gives your brand that extra "edge" and shows you are modern, adaptable and downright Cool.

Banners

Banners are an additional advertising platform and can be static or interactive (rich media again!). They can be used for brand exposure and/or for direct sales and have been proven to increase brand performance. Coolpink can design and build all types of creative across the full banner sweep, from buttons and skyscrapers to site functionality embedded within the banner.

But banners are not there to try and mirror offline creative, so they need careful design consideration to help achieve your requirements. And because they don't work in the same way as offline advertising, you get the chance to be a bit more daring and break the mould - after all, that's what the web is all about!

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