website design

Good web design is not just about making site pages look aesthetically pleasing but more importantly maximises, and is considerate of, the following:

  • Your Brand / Personality
  • Key objectives (end user and business) – Clearly understood and defined by all people / parties involved with the project
  • Site Conversion rate – what area of the site / functionality / user action is most important / valuable to you
  • Sites you like / dislike and the reasons behind this
  • Our insight – Using our experience, what works, what doesn’t, where do most people look on a page, what are the common faults that users feedback about a site, what are the common reasons people stop using a site, what does that colour mean over this colour, why should that call to action be there instead of here...

Having worked across many sectors and understanding the psychology of design and usability, it is absolutely essential that before any design is attempted, all of the above are thoughtfully considered, detailed and understood by everyone involved.

For any credible designer the pretty pictures really are the easy bit! On-going success stems from the strategy behind the design and the effective on-going use of site analytics to drive continual refinements.

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