Uncommon Sense

The problem is, you don't know what the problem is.

Albert Einstein once said; If I had an hour to save the world, I would spend 59 minutes defining the problem and one minute finding solutions. Meanwhile, I find in most organizations people are running around spending sixty minutes finding solutions, to problems that don’t matter. "

Stephen Shapiro, Innovation Guru

That’s uncommon sense.

Insights drawn from leading thinkers, across diverse topics such as organizational change, innovation, sales, psychology, branding, NLP and the science of persuasion amongst others shape our thinking.

Why? Because doing the same old things and playing by the same old marketing rules hasn’t given you the answers you’re looking for, has it?

What used to work yesterday doesn’t interest us. We’re interested in what will work now and tomorrow, as how we reach customers and engage with brands changes daily. Getting those answers takes some really uncommon sense.