Coolpink

Coolpink were tasked with re-designing Benson's current website with a key emphasis on usability, improving a falling conversion rate and generating more sales. Also, to plan and manage Benson's online marketing strategy to drive qualified users to their site in line with a set cost per acquisition.

Weber commissioned Coolpink with creating a professional, modern, informative website that will promote the Weber brand, products and lifestyle in an accessible and user-friendly way. The site needed to inspire the end user to use their barbecues more regularly and encourage return visits to the site through engaging, sticky content.

Coolpink were given the exciting opportunity to re-design and develop a new site to help position Screen Yorkshire at the helm of Broadcast, Games and Interactive Media in Yorkshire with particular focus on engaging and interacting with their varied target audiences.

Residence 6 commissioned Coolpink to design a site that promoted the company as a luxury, high profile brand and enhanced the user experience for customers whilst they check availability and book online. The site also had to help Residence 6 manage bookings and other operational activities from the back end.

We joined forces with public sector organisation, City YMCA to redesign and develop a more user friendly, youthful website that reaches the target audience, encourages interest and enquiry and assists funding generation.

Coolpink were commissioned to design and develop a new business critical, web based, 'events management system'. The key objective of the system was to allow the Yorkshire Forward events team to manage event invitations, participation confirmation and allocation and post event feedback; all of which had to integrate with their current offline systems.

Coolpink were given the opportunity to re-design and develop Opera North's website with particular focus on online marketing tools to promote the launch of production "Go Skin Deep".