“In the current retail trading climate, it is even more crucial to squeeze the most value from our marketing spend – and so far, digital has proved to be one of the most accountable and effective in delivering results.”
Simon Williams, Marketing Manager
Bensons is Britain's biggest bed specialist with over 220 outlets and over 50 years' heritage.
Project Overview
- Full website re-design with usability testing
- Carefully planned digital marketing strategy including pay per click, display advertising, affiliate marketing, and customised analytics
- Continuous improvement through site analysis and user behaviour on an on-going basis
Results
- Within a month of launch, the new site had demonstrated its worth with a 27 per cent increase in year-on-year January sales
- The initial site and marketing budgets were recuperated within the 12 weeks after launch
- 2008 to 2009 sales figures are up by 22 per cent on the previous year
- The Bensons website is now its largest ‘store’ and the most profitable
- Site usability, user journey research and site analytics provided the basis for a re-design and optimisation strategy
