Coolpink were tasked with re-designing Benson's current website with a key emphasis on usability, improving a falling conversion rate and generating more sales. A fast turn around was needed from Coolpink.

Coolpink were also tasked to plan and manage Benson's online marketing strategy to drive qualified users to their site in line with a set cost per acquisition.

Bensons is Britain’s biggest bed specialist with over 220 outlets and over 50 years' heritage.

• Full re-design was required to boost the falling conversion rates of the current site
• Increase sales and repeat site visits through a carefully planned digital marketing strategy
• To analyse and report on user behaviour across the site on an on-going basis and use this insight as a basis for continued improvement of the site and digital marketing strategy

• ROI - The initial site and marketing budgets were recuperated within the 12 weeks after launch with sales up by 28% on a month by month basis.
• Record Christmas and January sales up by over 70% year on year.
• Online sales now make up the largest proportion of income against any other offline stores.
• The site was re-designed in the very tight timeframe given.
• Site usability, user journey research and site analytics provided the basis for a re-design and optimisation strategy.