lhf healthplans (simply health group)

Taking the pain out of a visit to the Dentist
www.lhfhealthplan.co.uk

  • SECTOR: Health Care
  • KEY POINT: Continued success of the site has put Digital at the centre of LHF's marketing plan

Web development

  • Website design
  • Bespoke CMS
  • Ecommerce
  • POS

Online Marketing

  • Search marketing
  • Affiliate marketing
  • Online display advertising
  • Customised analytics

Project Summary

A content managed, Ecommerce site selling a range of health and dental plans. The site was designed to give potential customers a clear and simple path to purchase and to provide easily accessible information to existing customers.

The Client

LHF is part of the Simplyhealth Group which is a community of healthcare businesses, providing health plans.

LHF serves over 200,000 members, and works with around 2,000 employers and see their web presence as a key marketing tool to expand and evolve their business.

Project Aims

  • Full re-design was required to capitalise on the increasing importance of online sales to the business
  • Increase sales and repeat site visits through a carefully planned digital marketing strategy
  • To analyse and report on user behaviour across the site on an on-going basis and use this insight as a basis for continued improvement of the site and digital marketing strategy

Results

  • Increased online sales which now make up a significant proportion of overall monthly revenue.
  • Online marketing spend is being increased to take advantage of the lower CPAs achieved online compared with traditional offline marketing.
  • Results from the site are being used to drive the build and design on product-specific microsites
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