screen yorkshire

Welcome to the showbiz world of Screen Yorkshire!
www.screenyorkshire.co.uk

  • SECTOR: Film, Broadcast and Interactive Media

Web development

  • Website design
  • Bespoke CMS
  • Certified to AA accessibility directive
  • Podcasts and downloadable Video on Demand
  • Video Streaming from You Tube
  • Interactive 360 degree tours
  • User log in and profiling
  • Calendar and event showcasing
  • Flexible profiled newsletter tool
  • Web 2.0 technology - RSS, Blogs, Multi-media
  • 'My Library' feature allowing the user to personalise their site and store information into their account to retrieve on return to the site
  • User generated content - Blogs

Online Marketing

  • Pay Per Click marketing
  • Search Engine Optimisation
  • Online strategy and analytics

Abstract

From showcasing films they have funded such as 'This is England' at the Cannes Film Festival to playing an integral part in hosting the Bollywood Awards in Yorkshire.

Screen Yorkshire are one of the UK's leading screen councils responsible for inspiring, promoting and supporting a successful and sustainable film, broadcast, games and interactive media sector in Yorkshire and Northern Lincolnshire.

Coolpink were given the exciting opportunity to re-design and develop a new site to help position Screen Yorkshire at the helm of Broadcast, Games and Interactive Media in Yorkshire.

Key to the site's success was the way in which it interacts and engages with their varied target audience through blogs, site personalisation, podcasts, RSS feeds, 360 degree locations and showcase film.

Project Summary

Fully content managed site featuring podcasts, RSS, Blogs, Short Films, interactive 360 degrees locations and an add to My Library tool to personalise the site for each user.

The Client

Screen Yorkshire is the regional screen agency - responsible for inspiring, promoting and supporting a successful and sustainable film, broadcast, games and interactive media sector in Yorkshire and Northern Lincolnshire.

In May 2006, Screen Yorkshire launched its four-year £10.2m Digital Media Content Programme, supported by Yorkshire Forward. Screen Yorkshire offers a wide range of support for the screen industries in the region, including a Production Fund, Business Investment Fund and a series of broadcast training schemes. The agency also provides the film commission services for the region and distributes awards on behalf of the UK Film Council.

Project Aims

To replace a dated site with an accessible, simple to use, content managed site that engages and interacts with the end users and promotes Screen Yorkshire in the best possible way.

The website must -

  • Inspire, promote and support the development of a successful long term film, broadcast and interactive media sector.
  • Grow and promote the economic, social and cultural wealth of the region
  • Showcase short films and media
  • Due to the vast amount of content required on the site it was essential to carefully plan the site's 'Information Architecture' (site navigation & content)
  • As a publicly funded company allow users to view company finances/funding initiatives and apply for funding in a simple and obvious manner.
  • Be accessible to the wider audience by using alternative text and conforming to Web Accessibility guidelines (AA)

Results

"Since the launch last month we've recorded a significant increase in web traffic and membership and received some very positive feedback about the functionality and look of the new site from our clients."
Rachel Mcwatt - SY Marketing & Communications Officer

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