"This is a key part of our overall marketing strategy and we feel that we are now well equipped to maximise our brand exposure, reach our target audience and build our online community."

Laura Clamp, Marketing Manager

Weber are the UK's number one branded barbecue.

Project Overview

 

  • Full website design with Web 2.0 technology and flash development
  • Engaging online creative and user journey research and analytics
  • Digital Marketing Strategy including Pay Per Click, Search Engine Optimisation, Email Marketing and Social Networking
  • A user-generated community site which is a “Members only” section with events, competitions, special offers, forums, readers recipes and ratings, expert advice, videos, gallery, RSS, email and twitter feed
  • iPhone ‘recipe’ application to inspire users to use their barbecues more regularly through text and video display
  • Continous website design and development every quarter in line with their seasonal integrated marketing campaign

Results

 

  • The number of new visits to the site is up by 43%
  • The number of return visits is also up by 40%
  • The product page as the highest number of views
  • Customers are looking at more than one product per visit due to the “view related products” functionality
  • Customers are also using the site as an information resource